Digital Consulting -- Where does it fit in your marketing team?
Some organizations have no need for external help; some organizations need directional guidance, but no tactical support; some organizations need an external consultant to come in and fully run the show.
Analytics vs Metrics vs KPIs: Data terminology defined
Knowing the differences between these terms (as well as how they are all related to each other) is critical to understanding how to approach data and best use insights to improve your business.
Agency vs. Consultancy – What’s the difference and which is right for you?
Having worked on the client side, we’ve seen firsthand how confusing and opaque the agency side can be, and how it can feel like playing roulette when it comes to choosing the right partner.
5 Key Elements of an Effective Social Media Playbook
A social media playbook outlines one consistent set of guidelines your marketing team can follow to ensure you execute your social media strategy effectively and achieve your goals. A comprehensive playbook includes a content strategy, content production plan, community management standards, a measurement strategy and a tactical plan for implementation.
What makes this Fox run? MarTech stack for small consulting firm
Here's the list of tools I use to run my small consulting firm after 6 years.
Buzzwords come and go, but good ideas continue on
In both the technology and marketing industries you’ll find a number of “fad” terms/concepts that seem to come out of nowhere, get beaten to death, and then morph into the next big obsession.