5 things developers should know about digital strategy
The line between developers and marketers is getting fuzzier every day. More and more, marketers are required to dive into development conversations and processes, and hold their own (or at least smile and nod) when discussing things like CDN, server load, Javascript, Angular, HTML5 and other jargony topics.
Why You Keep Failing At Salesforce
If there is one piece of ‘must have’ software in the marketing industry, it’s Salesforce — at least that’s what can be assumed based on the fact that companies are dumping 10s and 100s of thousands of dollars into licensing the tool every year. But what we’ve found over and over again is that despite the huge price tag, very few companies are actually confident in their use of the tool.
What makes this Fox run? MarTech stack for small consulting firm
Here's the list of tools I use to run my small consulting firm after 6 years.
Buzzwords come and go, but good ideas continue on
In both the technology and marketing industries you’ll find a number of “fad” terms/concepts that seem to come out of nowhere, get beaten to death, and then morph into the next big obsession.