1
unified measurement system
Healthcare marketing team
From spreadsheet reporting to a shared source of truth
Designed the operating model and campaign dashboards that gave a growing digital team one reliable view of performance.
Marketing infrastructure
Better marketing management.People. Process. Technology.
Marketing leaders no longer have to go it alone. We help managers, directors, and C-level leaders build resilient foundations for team structure, governance, workflow, technology, and strategy.
The problem
You can’t campaign your way out of poor infrastructure.
Even talented marketers underperform when departmental processes are clunky, burdensome, or disconnected from the work they are meant to support.
We clear out the wasted effort, the ineffective workflows, the disconnected teams and the general muck in the marketing gears, then help leaders put a better operating model in place.
What we do
We work on the infrastructure behind marketing output.
01
Digital Strategy
Build a unified digital program that connects business priorities to channels, technology, measurement, and the work your team does every day.
- Digital marketing strategy
- Channel planning
- Marketing technology strategy
- Leadership advisory
Operations & Governance
Design the team structure, workflows and governance that let marketing scale across brands and business units, without everything routing through one overworked person.
- Operating model design
- Workflow and intake
- Web, social and platform governance
- Change management and enablement
Marketing Technology
Choose, implement and govern the platforms your marketing runs on, so the stack serves the strategy instead of the other way around.
- Stack assessment
- Platform selection
- Implementation leadership
- Vendor and license management
Analytics & Measurement
Build a measurement system your team trusts, understands and uses, with privacy and consent designed in from the start.
- KPI frameworks
- GA4 and tag management
- Privacy-first measurement
- Reporting and dashboards
Selected work
The deliverable is a working system, not a slide.
3
decision stages simplified
Engineering organization
A clearer path through a complex replatform
Translated an overloaded CMS decision into a focused evaluation framework, governance plan, and implementation roadmap.
“Fox turned a complex set of operational challenges into manageable decisions our team could move on with confidence.”
How we work
From diagnosis to a roadmap your team owns.
Collaborative, evidence-led, and designed to leave your team more capable, not dependent on a consultant.
- 01
Discover
Align on business priorities, stakeholder expectations, audiences, and the realities of the current program.
- 02
Assess
Audit activity, workflows, technology, and measurement to locate friction and opportunity.
- 03
Design
Translate findings into a connected strategy, operating principles, and sequenced recommendations.
- 04
Activate
Support rollout, decisions, and adoption so the roadmap becomes a working system.
Justin Fuchs
Founder, Fox Consulting Group
Who we are
Look for the system behind the symptom.
Fox Consulting Group is led by Justin Fuchs, who has spent nearly 20 years on the infrastructure side of marketing: strategy, analytics, platforms and the operating models that hold them together. Since 2016 the practice has delivered 30+ engagements for organizations including Altair, Corewell Health, Gordon Food Service and Allstate Identity Protection, and most clients have stayed five years or more. Most recently, Justin built a hub-and-spoke analytics function across 13 business units at a public manufacturer, taking reporting from months to days. He’s as comfortable presenting a roadmap to a segment president as he is debugging the tag manager himself. You work with him directly, with a small bench of trusted specialists when the work calls for it.
30+
engagements delivered
80%
of work from repeat clients and referrals
7
years with our longest client
Working together
Most engagements start with a diagnostic.
A defined scope and a fixed fee, agreed up front, so it can be approved without a long procurement cycle. From there, most clients keep us on as an advisor.
Most engagements start here
Operating model diagnostic
4–6 weeks · Fixed fee
A measurement and operating-model assessment for one business unit or your central team. You leave with a governance model, a KPI dictionary and a sequenced roadmap your team can own.
Start a conversationAdvisory retainer
6-month terms · Monthly, capped hours
A senior partner in your steering meetings: reviewing what your team and agencies build, and holding the standards line across business units.
Focused session
One decision · Per session
Pressure-test a plan, a platform choice or a measurement question before you commit to it.
How sessions workLet’s talk through the problem.
Tell us where the team, process, technology, or measurement is getting in the way. We’ll help you find the next useful move.
hello@foxgr.com