Choosing a marketing firm can be tough -- especially in a market like Grand Rapids, where you don't find many "big name" agencies. We're not the home to Razorfish, Ogilvy, JWT, Vaynermedia or any of the other agencies that have reached the national stage for their work. Rather, what you find are smaller, lesser-known, but potentially just as effective agencies of about 1-50 total employees.

A team charter is a cornerstone document that outlines key aspects about your digital marketing team -- why you exist, what you're tasked to do, how you will operate, what roles exist on the team, and other defining characteristics.